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Why do I need a buyer's agent?

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I recently reposted an article about why a seller should consider me to help get his home sold. This article is about how I can help you as a buyer.

Learning about houses for sale is easy. You don't need me for that. Frankly, it helps me when clients send me links to homes they've found online. Sometimes they send me links to homes I might have ruled out based on other things they've told me. Sometimes they send me links to homes that are not on my MLS.  This happened more frequently when I was in New York. In North Carolina, not so much, but it does happen.

Finding the property and coming to an agreement on selling price are only the beginning. What happens next? Do you know where to go for financing or inspections? I can give you a list of referrals. Do you have a real estate attorney? I know people. What if inspections reveal issues? Who negotiates with the seller to rectify those issues? If you need a mortgage to purchase the property, there will be appraisals. If you …

Why should you list with me?

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Whether your house is new on the market, was offered by another realtor and didn’t sell, or you’ve been trying to sell it yourself, you recognize the need to work with someone who knows how to get the job done.


It takes three things to sell a house: Pricing: I’ll help determine a realistic listing price, based on the prices of houses that have sold recently in your area. My approach is based on reliable data, not on emotion.Presentation:  I’ll advise you on any steps you can take to make your house more attractive to potential buyers. Should the need arise, I’ll refer you to professionals who can help.Marketing:  In addition to the usual MLS and Zillow listings, Keller Williams agents have access to hundreds of other Zillow-like syndicated listing services through KWLS. I’ve made a study of the most effective ways to market a property on social media like Facebook and Instagram. And there is plain, old-fashioned word of mouth through the hundreds of local Keller Williams agents–thousand…

Why do I need a realtor if I'm selling my house myself?

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Let’s be honest. There’s a reason you chose not to hire a realtor. I respect that. I’m not even going to ask what it is. Selling a house is a difficult process, with or without a realtor. There are always surprises. There may be disappointments. I’m here to help. When buyers to come to me looking for a house like yours, I want to be able recommend it easily. If you sell your house, I’ll be happy for you.
If you sell your house more easily with my help, I’ll be happier.
If you sell your house to a buyer I bring you, I’ll be overjoyed. When we meet, I can learn more about your house and offer the following: Home valuation based on homes sold in your area and a tour of your houseStaging and photo suggestionsMarketing suggestionsReferrals to professionals you might need—real estate attorneys, home inspectors, stagers, movers, etc. If you allow me to market your house, I will offer the following additional services: Enhanced social media exposureAn open house, with related marketing efforts…

How referrals work

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I've realized a lot of people who don't live near me don't realize that I can still help them or their friends and associates, so I will explain. You want to buy a home, sell the one you have, or find an investment property. You don't have a realtor, or perhaps you want to try a different realtor.  I've been gently reminding you for a while that I am now a realtor, so you ask me whether I know anyone who can help you. It's a good thing you asked. As part of Keller Williams, the real estate franchise with more agents nationwide than any other, I have access to agents everywhere. And because of the Keller Williams culture, training, and technological advantages, I can be sure any Keller Williams agent I refer you to will do a good job for you. How does it work? When you ask me to help you, I will talk to an agent local to you.  If that agent is the right one for you, I'll tell  him about you and what you need. He'll skillfully guide you through your trans…